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Maintain cool, bright, and brass‑free blonde or highlighted hair with L'Oréal Professionnel Série Expert Chroma Crème Purple Shampoo 500ml. This salon‑grade shampoo uses rich violet pigments to neutralize unwanted yellow or brassy tones, helping keep your blonde, silver, or highlighted locks fresh and vibrant.
The gentle yet effective formula cleanses hair while depositing toning pigments evenly from root to tip — leaving hair soft, glossy, and manageable rather than dry or harsh. Ideal for bleached, highlighted, or color-treated hair needing regular toning to preserve brightness and color integrity.
Neutralizes yellow and brassy tones for cool blonde tones
Preserves brightness and vibrancy of color-treated hair
Adds softness, shine, and smoothness
Even pigment deposit ensures uniform results
Professional salon-quality toning at home
High‑pigment violet toning formula for blonde, silver, or highlighted hair
Large 500 ml size — great for frequent use or salon/home use
Gentle cleansing while toning — non‑stripping, nourishing formula
Suitable for bleached, dyed, or highlighted hair that needs regular maintenance
Leaves hair smooth, manageable, and shiny after toning
Wet hair thoroughly.
Apply a generous amount of Purple Shampoo, massage gently.
Leave on for 2–5 minutes depending on desired toning level.
Rinse thoroughly.
Use once a week or as needed to maintain cool, fresh blonde tones.
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