You save Rs. 2,120 — this is the lowest price in the last 6 months.
Price shown for zahaofficial.com · incl. all taxes
Not enough price history yet
We need a few more weeks of price data before making a confident call. Set an alert and we'll notify you on any drop.
AI estimate from past prices. Not a guarantee.
Options
We don't sell this. You buy on the brand site.
We'll alert you when the price drops
Anua Niacinamide 10% + TXA 4% Serum is available in Pakistan at Korean Skincare Pakistan, shipped directly from Seoul, South Korea in 5-7 business days with Cash on Delivery across Lahore, Karachi, Islamabad, Rawalpindi, Multan, Faisalabad, and Peshawar.
Anua Niacinamide 10% + TXA 4% Serum is a clinically-concentrated brightening serum combining 10% niacinamide (the highest evidence-based effective concentration) with 4% tranexamic acid (TXA) - one of the most potent non-irritating brightening actives in dermatology. This combination addresses post-inflammatory hyperpigmentation (PIH) from acne, melasma, and general sun-induced dark spots through two complementary mechanisms: niacinamide inhibits melanin transfer while TXA blocks the plasminogen activator pathway that triggers melanin overproduction. For Pakistani skin dealing with persistent dark marks from acne and sun exposure, this is a serious clinical-grade treatment.
| Skin Concern | How It Helps |
|---|---|
| Stubborn post-acne dark marks | 10% niacinamide + 4% TXA attack PIH from two different biochemical pathways for faster fading |
| Melasma (hormonal dark patches) | TXA is clinically proven for melasma treatment; addresses plasminogen pathway that drives hormonal pigmentation |
| Sun-induced dark spots (solar lentigines) | TXA blocks UV-triggered melanin pathway; niacinamide prevents new spot formation from daily sun exposure |
| Overall skin brightening | Combined 10% niacinamide progressively evens tone across whole face for a luminous, uniform complexion |
Apply 2-3 drops after toning, before moisturiser. Can be used morning and/or evening. Pair with SPF 50+ every morning - UV exposure directly triggers the melanin pathways that TXA and niacinamide are working to block, so sun protection is critical for maximum results. Start with evening-only use if new to high-concentration niacinamide, as 10% can occasionally cause mild flushing in first-time users. Build to twice-daily use within 1-2 weeks. For Pakistani users dealing with both acne PIH and sun damage, this serum should be a core part of the daily brightening routine.
After applying ANUA Heartleaf 77% Soothing Toner, layer this serum as the main treatment step. For intensive hyperpigmentation treatment, pair with ANUA Azelaic Acid 10% Redness Soothing Serum in alternating sessions (niacinamide/TXA in morning, azelaic acid at night). Follow with a rich moisturiser and SPF 50+.
Authentic clinical-grade all ANUA products in Pakistan from Seoul. Cash on Delivery nationwide, 5-7 day delivery, no surprise customs charges at your door.
Yes - at Korean Skincare Pakistan with Cash on Delivery nationwide.
PKR 2,980 at Korean Skincare Pakistan. Shipped directly from Seoul.
TXA blocks the plasminogen activator pathway - a biochemical route by which inflammation and UV exposure trigger melanin overproduction. It's clinically proven for melasma and works differently from niacinamide, making the combination more effective than either alone.
10% niacinamide is generally well-tolerated. Occasional mild flushing can occur in first-time users - start with evening-only use and build up gradually.
Visible improvement in hyperpigmentation typically appears at 4-6 weeks. Significant results at 8-12 weeks with consistent daily use and SPF.
Similar products across brands — compare and track prices.
